Source: National Law Review

Gemini Data Inc. has filed a trademark infringement lawsuit against Google over its use of the name “Gemini” for its AI project. The lawsuit alleges that Google’s use of the name for its AI platform is causing confusion with Gemini Data’s brand, which has been established in the data analytics and AI space for years.

Trademark infringement cases like this one are becoming more common as tech companies rapidly develop new AI products and services, often leading to conflicts over branding. In this case, Gemini Data Inc. claims that Google’s use of the name “Gemini” dilutes their brand and could mislead consumers into thinking the two companies are affiliated.

The case will likely hinge on whether Google’s use of “Gemini” creates a likelihood of confusion in the marketplace, a key aspect of trademark law. This legal dispute could set a precedent for how tech companies navigate branding in the increasingly crowded AI market.