Source: Economic Times

The editorial highlights how artificial intelligence (AI) is reshaping journalism, creating both opportunities and ethical dilemmas. AI tools are increasingly used for generating news stories, editing content, and analyzing data. While this improves efficiency, it also raises concerns about accuracy, bias, and the diminishing role of human journalists.

The article emphasizes the importance of rebranding journalism to adapt to an AI-driven era. This includes redefining journalistic roles to focus on critical thinking, investigative reporting, and ethical oversight. Human journalists must collaborate with AI systems to ensure that content remains credible, unbiased, and contextually accurate.

It also discusses the risk of misinformation and the need for media organizations to implement transparent AI policies. The editorial concludes by asserting that journalism must embrace technological advancements while upholding its core principles of truth and accountability.