Source: Forbes

The article explores how artificial intelligence (AI) is amplifying the use of “dark patterns” in digital interfaces, which manipulate users into making decisions against their best interests. These patterns, such as misleading prompts, forced subscriptions, and hidden opt-out options, become even more effective when powered by AI’s ability to analyze user behavior in real time.

The piece raises ethical concerns about the use of AI in exploiting consumer vulnerabilities, highlighting the need for stronger legal frameworks to protect users from manipulative practices. It also discusses the role of regulators in addressing these challenges, calling for transparency requirements and penalties for companies employing AI-driven dark patterns.

The article concludes by emphasizing the importance of public awareness and ethical AI design principles to mitigate the risks of digital manipulation in an increasingly AI-driven world.