Source: Management Today

Management Today explores why generative AI has not yet revolutionized business models outside the tech sector. Despite its productivity-boosting capabilities, such as streamlining workflows and enhancing decision-making, companies largely use generative AI to make existing operations more efficient rather than creating entirely new revenue streams.

The article highlights that businesses struggle to leverage AI for transformative purposes due to organizational inertia and the difficulty of integrating AI into core strategies. While generative AI shows promise, its adoption focuses more on cost reduction than innovation. Experts argue that AI’s full potential will only be realized when companies reimagine their value creation processes rather than just optimizing them.