Source: The Times

The article explores the growing legal and ethical concerns surrounding the use of celebrity voices and likenesses by AI systems, particularly ChatGPT and similar platforms. Celebrities in the UK are increasingly speaking out against unauthorized AI-generated content that mimics their personalities, arguing that it infringes on their intellectual property and personality rights.

The discussion highlights existing gaps in UK law regarding digital reproductions, especially when AI-generated content blurs the lines between parody and exploitation. Celebrities argue that such practices dilute their brand value and violate privacy, while tech companies counter that current laws provide limited guidance on regulating AI’s creative outputs.

Legal experts are calling for updates to intellectual property laws to address these issues, proposing stricter consent requirements for using celebrity likenesses. The article concludes with a call for global standards to protect individuals from AI-driven exploitation of their identities.