Source: Euractiv

Summary
Euractiv highlights the AI4Trust project, a European initiative aimed at using AI-based technologies to counter the pervasive problem of disinformation online. The initiative is structured around creating tools that evaluate content credibility, detect fake news, and promote transparency in information dissemination.

The program also emphasizes ethical AI, ensuring the technologies used respect privacy and human rights while addressing complex digital challenges. Key stakeholders from technology, media, and governance sectors collaborate to develop these solutions, leveraging machine learning algorithms and natural language processing to identify and mitigate misinformation.

AI4Trust has already tested early prototypes in real-world settings, showing promise in enhancing media integrity. The project underscores the urgency of tackling digital disinformation, especially in light of recent global events such as elections and public health crises, where misinformation has had tangible societal impacts. The initiative is funded by the EU and targets adoption across member states to ensure widespread efficacy.