Source: Fortune

The article highlights recent guidance from European privacy watchdogs for AI companies, emphasizing stricter compliance with the General Data Protection Regulation (GDPR). AI firms are urged to adhere to key GDPR principles such as data minimization, explicit user consent, and transparency in data processing.

The guidelines focus on the ethical use of personal data, particularly in high-risk applications like facial recognition and predictive analytics. European regulators warn that non-compliance could lead to significant fines, underscoring the importance of aligning AI development with robust privacy frameworks.

AI companies are also encouraged to implement privacy-by-design practices, conduct regular audits, and maintain detailed documentation of their data processing activities. The article highlights specific case studies where breaches led to fines, illustrating the consequences of failing to meet GDPR requirements.

Ultimately, the piece stresses the role of proactive collaboration between AI developers, privacy experts, and regulators to ensure compliance while fostering innovation in a rapidly evolving technological landscape.