AI Law - International Review of Artificial Intelligence LawCC BY-NC-SA Commercial Licence
G. Giappichelli Editore

10/01/2025 - When AI Mimics Voices: The Case of Carlton Kirby

argument: Notizie/News - Personal Data Protection Law

Source: Escape Collective

The article delves into the creation of an AI-generated version of Carlton Kirby, a well-known sports commentator, sparking debates around the ethics and legality of using AI to replicate a person’s voice and mannerisms. This experiment highlights the challenges of navigating identity rights, copyright, and the unauthorized use of an individual’s persona in AI technologies.

While the AI version of Kirby has been celebrated for its technical sophistication, it raises concerns over intellectual property and potential misuse. Critics argue that such simulations could lead to identity theft or reputational harm if used without proper consent or oversight.

The article also examines existing legal frameworks, noting gaps in copyright laws and personality rights that make it difficult to regulate AI-generated personas. It calls for updated regulations to address these issues, emphasizing the importance of transparency and accountability in the development of AI tools that mimic real individuals.

Ultimately, the case underscores the need for ethical guidelines and legal clarity to ensure that AI technologies respect personal and intellectual property rights while fostering innovation in the entertainment industry.