Source: The Guardian

The Guardian article highlights emerging concerns about the use of AI tools in manipulating online user decisions. Researchers warn that AI-powered systems, especially those embedded in advertising, e-commerce, and social media platforms, are becoming increasingly adept at exploiting psychological vulnerabilities. These tools analyze user behavior, preferences, and emotional states to influence decisions in subtle but impactful ways.

Experts caution that unchecked use of such technologies could lead to unethical outcomes, including loss of autonomy and exploitation of users for commercial or political gain. Calls for stricter regulation and transparency in algorithmic processes are growing, as are demands for accountability from corporations deploying these tools. The article stresses the importance of public awareness and robust ethical guidelines to mitigate risks associated with AI-driven manipulation.