Source: DataGuidance

The DataGuidance article discusses the Oregon Department of Justice’s (DOJ) advisory on the use of artificial intelligence (AI) under the Oregon Consumer Privacy Act (OCPA). The advisory outlines how businesses leveraging AI must comply with privacy, transparency, and accountability standards to protect consumer data.

Key recommendations include ensuring data used for AI training is collected lawfully, avoiding discriminatory outcomes from AI systems, and providing consumers with clear information on AI-driven processes. The Oregon DOJ also emphasized the importance of regular audits and bias detection in AI models. This advisory reflects broader trends in state-level AI regulation, focusing on protecting consumer rights while fostering innovation.