AI Law - International Review of Artificial Intelligence LawCC BY-NC-SA Commercial Licence
G. Giappichelli Editore

03/02/2025 - Nevada Proposes Law for AI Transparency in Political Advertising (USA)

argument: Notizie/News - Public Law

Source: Las Vegas Sun

Nevada legislators have introduced a bill requiring transparency in the use of artificial intelligence for political advertising. This proposal seeks to address concerns over the misuse of AI, including deepfakes and other AI-generated content, which could mislead voters and undermine electoral integrity.

The bill mandates that political ads disclose whether AI was used to generate or enhance any part of the content. Failure to comply could result in fines or disqualification of campaigns. The legislation also calls for audits to monitor compliance and penalize false disclosures.

Proponents argue that transparency is critical to preserving trust in democratic processes, especially as AI tools become increasingly sophisticated and accessible. Critics, however, warn of potential enforcement challenges and costs associated with implementing the law.

If passed, Nevada’s law would set a precedent for regulating AI in political advertising, inspiring similar measures across the United States to safeguard elections from AI-driven misinformation.