Source: Lexology

Lexology examines the growing intersection between artificial intelligence and antitrust law, highlighting how AI systems may inadvertently—or intentionally—violate competition regulations. The article focuses on the risks associated with algorithmic pricing, automated collusion, and market dominance facilitated by AI technologies.

Legal experts warn that AI algorithms, particularly in e-commerce and finance, could lead to price-fixing and market manipulation without human involvement. Traditional antitrust frameworks may struggle to address these challenges, as intent—a key factor in many antitrust cases—can be ambiguous when AI systems operate autonomously.

The article discusses regulatory responses from global competition authorities, who are exploring new guidelines to govern AI-driven markets. There is a growing consensus that antitrust laws must evolve to account for the unique risks posed by algorithmic decision-making, ensuring that AI technologies promote fair competition rather than undermine it.