Source: The Economic Times

The Economic Times reports that Google is facing a significant legal setback due to allegations of manipulating web traffic in a way that adversely affected AI-based services, such as those provided by Chegg. The lawsuit claims that Google's practices have unfairly disrupted traffic to competitors, raising concerns about monopolistic behavior and the ethical implications of AI traffic management. The controversy centers on whether Google's algorithms prioritized its own services at the expense of others, potentially violating antitrust laws.

Google's defense highlights the complexity of AI-driven traffic management and argues that its practices comply with existing regulations. However, the case could have far-reaching implications for how search engines deploy AI and manage traffic. Legal experts suggest that a ruling against Google might lead to stricter regulations on AI algorithms and greater scrutiny of major tech companies' business practices. The outcome could redefine AI governance and competition law in the digital age.