AI Law - International Review of Artificial Intelligence LawCC BY-NC-SA Commercial Licence
G. Giappichelli Editore

29/03/2025 - Agentic AI in Behavioral Science: Legal and Ethical Challenges (UK)

argument: Notizie/News - Personal Data Protection Law

Source: LSE Business Review

LSE Business Review explores the application of agentic AI in behavioral science, focusing on the legal and ethical implications of using AI to influence human behavior. Agentic AI, which can make autonomous decisions, raises significant legal risks concerning data privacy, informed consent, and accountability for AI-driven outcomes. Legal experts highlight the need for clear regulations that define liability for harm caused by agentic AI, especially in contexts where AI systems can manipulate human behavior or decisions.

The article emphasizes the importance of transparency in AI algorithms and compliance with data protection laws like GDPR to ensure that agentic AI is used responsibly. As agentic AI continues to advance, establishing robust legal frameworks will be essential to manage risks and protect individual rights.