Source: The Conversation

The Conversation reports on the growing threat of AI-generated deepfakes to democracy and individual identity rights, focusing on the legal challenges of regulating such content. The article argues that existing legal frameworks, including defamation and privacy laws, may be insufficient to address the risks posed by deepfakes. Legal experts suggest that expanding personality rights — which protect individuals’ names, images, and voices — could offer a more effective solution to combat deepfakes. Key challenges include defining liability for the creation and distribution of deepfakes and ensuring compliance with both national and international regulations.

The report emphasizes the importance of a balanced legal approach that protects freedom of expression while preventing the misuse of AI technologies to spread misinformation and erode public trust. As deepfakes become more sophisticated, establishing clear legal standards will be essential to safeguard democratic processes and individual rights.