Source: Veeva

Veeva discusses the role of artificial intelligence in achieving business excellence in the European Union, focusing on the legal and compliance challenges for companies. AI tools are increasingly used for personalized marketing, customer relationship management, and decision-making, but raise significant concerns about GDPR compliance, data privacy, and algorithmic bias. Legal experts emphasize that companies must implement transparent AI governance policies, conduct regular audits, and ensure that AI systems comply with EU data protection regulations to avoid legal risks.

The report highlights the importance of balancing AI-driven innovation with compliance requirements, particularly regarding consent management and data security. As AI becomes a critical component of business strategies, establishing clear legal standards for AI compliance will be essential to maintaining consumer trust and avoiding regulatory penalties.