Source: Penn State University – Bellisario College Communications

Penn State University – Bellisario College Communications – The article reports on a recent event led by a PSU alumnus focused on the ethical dimensions of using artificial intelligence in market research. The discussion highlighted the transformative potential of AI for gathering and analyzing market data, while also emphasizing the importance of ethical practices in its application.

Panelists and industry experts debated how to balance the drive for innovation with the need to maintain consumer privacy, data integrity, and transparency. The conversation delved into topics such as algorithmic bias, data protection, and the role of regulatory oversight in ensuring responsible AI use. The event underscored the critical role of ethical considerations in guiding the future development of AI technologies in market research.

The session provided valuable insights into best practices and encouraged a collaborative approach between industry, academia, and policymakers to foster responsible innovation.