Source: PYMNTS

PYMNTS reports on Amazon’s latest AI initiative: testing "agentic AI" tools that autonomously purchase items for users, including from competitor platforms. The technology is designed to act on user preferences and complete transactions without direct human input.

While the innovation promises unprecedented convenience, it raises concerns about data privacy, accountability, and consumer consent. Legal experts question how such agents will interact with contractual obligations, misrepresentation, and liability if purchases go wrong.

The development could transform consumer law, particularly around agency, delegation of intent, and digital marketplace regulation.