According to an article on OpenAI, OpenAI and TIME have entered into a multi-year content partnership to integrate TIME's vast archive of journalism into OpenAI's AI models. This partnership, announced on June 28, 2024, allows OpenAI to access over a century of TIME's historical and current articles, which will be used to enhance the accuracy and relevance of responses generated by OpenAI's products, including ChatGPT. The collaboration aims to expand global access to trusted journalism and provide users with properly attributed content that links back to the original articles on TIME.com.

Mark Howard, TIME's Chief Operating Officer, emphasized that the partnership aligns with TIME's mission to innovate and expand access to reliable information. OpenAI will also benefit by leveraging TIME's extensive archives to refine its models and improve AI-generated responses. Additionally, TIME will have access to OpenAI's technology to develop new products and improve the delivery of its journalism.

This partnership reflects a broader trend of AI developers collaborating with media outlets to enrich AI content while supporting journalistic integrity. The agreement follows similar deals OpenAI has made with other prominent publishers like The Atlantic, Vox Media, and the Financial Times, aimed at integrating high-quality content into AI training datasets and applications​.