According to an article from The Conversation, a new study highlights concerns about the impact of AI search tools and chatbots on the visibility and reliability of news in New Zealand. The study, conducted by researchers at the University of Auckland, examines how AI-driven search engines and chatbots could potentially obscure important local news while favoring global content from more prominent sources. This shift may result in reduced exposure to local news, affecting public awareness and engagement with local issues.

The study reveals that AI algorithms prioritize content based on engagement metrics, often sidelining less popular but locally significant news. This trend is particularly worrying for smaller news outlets in New Zealand, which struggle to compete with larger international platforms. Furthermore, the accuracy of AI-generated responses is called into question, with instances of misinformation and lack of context identified in chatbot replies.

Researchers recommend several strategies to mitigate these risks, including improving AI transparency, ensuring algorithmic accountability, and promoting collaborations between tech companies and local news providers. These measures aim to enhance the reliability of AI tools and preserve the visibility of local news content.